The/ Founders
Two operators. One standard. No excuses.
Hardline Collective isn't run by coaches. It's run by people who've built, scaled, and exited the hard way—and who hold you to the bar they hold themselves.
Josh Garellek
Co-Founder · CEO of Arctic Leaf
“Hard things, on purpose.”
Josh Garellek is an Ottawa-based serial entrepreneur and the Co-Founder & CEO of Arctic Leaf, the design and development agency he built with Jon Coy in 2017. Today it's a 70-plus person team that has launched over 500 e-commerce brands across North America.
He builds, and he exits. He co-founded PartnerPortal.io, a partner-enablement platform that started as an internal fix at Arctic Leaf. Relevize acquired it in 2024. He backed Purecolo, a data-center colocation company, from investor to board member through to its acquisition by CCDS in December 2025. Two exits. No hype.
Outside the business, he boxes. He trains, he spars, and he's stepped into the ring for charity. It's the clearest his head ever gets. That same discipline runs Hardline Collective. No excuses. Just execution.
Track Record
- 01Co-Founder & CEO, Arctic Leaf. 70+ team, 500+ brands launched. Since 2017.
- 02Co-Founder, PartnerPortal.io. Acquired by Relevize, 2024.
- 03Investor & Board Member, Purecolo. Acquired by CCDS, 2025.
- 04Forty Under 40. Ottawa Business Journal, 2019.
- 05Bootstrap SaaS Award. PartnerPortal.io, 2019.
What He Brings
- Scale & exits. Arctic Leaf to 70+ people and 500+ brands. Two companies taken to acquisition.
- Go-to-market & partnerships. Strategy, GTM, and partner-led growth, learned in the trenches.
- Execution discipline. Turns strategy into shipped work. Fast.
- The standard. The no-excuses culture the whole collective runs on.
Maria Doubas
Co-Founder
“The details are the difference.”
Maria Doubas is the operational backbone. She has spent her career as an executive assistant to founders and C-suite leaders—currently at the fintech OneVest, and before that as EA to the CEO at Arctic Leaf, where she and Josh built the working rhythm that runs Hardline today.
Organized, three steps ahead, and relentless about the details, she keeps the people she supports focused on what actually matters. Bilingual in English and Ukrainian, a TICO-certified travel advisor, and a Schulich Leader nominee.
Background
- 01EA to C-Suite & Co-Founders, OneVest. 2024–present.
- 02EA to the CEO, Arctic Leaf. Alongside Josh, 2021–2023.
- 03Executive Assistant, RBC. 2023–2024.
- 04TICO-Certified Travel Advisor, Fora Travel. Ocean & expedition cruises.
- 05Honors. Schulich Leader Nominee. SHAD Alumni. Joe Hugel Award.
What She Brings
- Executive support. Keeps founders and teams running, three steps ahead.
- Operations & events. Planning, off-sites, and the logistics that make a cohort run.
- The details. Nothing slips. The standard, applied to the back office.
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